I hate company phone lists. Every single sales list given to me by my employer is useless…I might as well be calling numbers from the phone book, and I would probably get better sales results that way. This is often a complaint made by other telemarketers that are thrust into one of the most difficult sales industries without a paddle. That is why more of us are turning to buying our own sweepstakes leads to get the job done.
The truth about those lists you get from your work is a harsh reality. Each one is made up of random marketing leads that are purchased from a marketing survey company. Those consumer watchdogs will put together names from all genres to put into one list. You can imagine why this is totally useless within the context of a single sales category.
But when you buy your own hard copy sweepstakes leads you are making an investment. These are different than what you get at work. They are filtered, recent, and unique. Each one is handwritten to provide each telemarketer with numbers no one else has. Those numbers are from people who have recently entered into lotteries, drawings, or other contests.
Because they are eager to find out if they won something they entered, they are more willing to listen to your sales pitch. Even if they realize it is not what they submitted their name to, the deals are usually too good to pass up, so they will buy the product or service you are offering the gift for.